Dr. Aby Abraham

Dr. Aby Abraham is a Fellow of XLRI-Jamshedpur and was with Rajagiri Business School before joining ASB. He has previously taught as an adjunct faculty at Business Administration Department of Dubai University College, ICFAI, Dubai campus, AIT, Dubai and as TA at XLRI. He also holds B Tech from College of Engineering, Trivandrum, and PGDM from XLRI.  He had worked in the industry for 23 years at various capacities in India and abroad with companies like American Bureau of Shipping, Lloyd’s Register, Bureau Veritas and so on.

He left industry to pursue doctoral research and is interested in ‘meanings of possessions’ and the process of meaning making. Thus, his area of interest covers semiotics to social anthropology in consumer behavior side of marketing.

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